Post by account_disabled on Feb 24, 2024 5:26:50 GMT
The of a Customer x Closing Ratio x Number of Conversions Estimated Revenue Bonus tip Take this a step further and show them that for every dollar they pay you you make them X. Obviously if the lifetime value of the customer is high these numbers look a lot better. For example an attorney could look like thisExample monthly ROI for an attorneyWhereas an insurance agent would look like this Example monthly ROI for an insurance agent . Show beforeafter screenshots not a ranking tracker. I seriously love ranking trackers.
I spend a ton of time every week looking at reports in Bright Local for Georgia WhatsApp Number List my clients. However are best used for marketers not business owners. How many times have you had a client call you freaking out because they noticed a drop in ranking for one keyword I chose to help stop this trend by not including ranking reports in my monthly reporting and have never regretted that decision. Instead if I want to highlight a significant ranking increase that happened as a result of SEO I can do that by showing the business owner a visual something they will actually understand. This is where I use Bright Locals screenshots I can see historically how a SERP used to look versus how it looks now.
At the end of the day to show ROI you need to think like a business owner not a marketer. If your goals match the goals of the business owner which is usually to increase calls make sure thats what youre conveying in your monthly reporting. About Joy Hawkins Joy is the owner of the Local Search Forum LocalU and Sterling Sky a Local SEO agency in Canada the USA. She has been working in the industry since and writes for publications such as Search Engine Land and enjoys speaking regularly at marketing conferences such as MozCon LocalUSkip to content Products Moz Pro Your allinone.
I spend a ton of time every week looking at reports in Bright Local for Georgia WhatsApp Number List my clients. However are best used for marketers not business owners. How many times have you had a client call you freaking out because they noticed a drop in ranking for one keyword I chose to help stop this trend by not including ranking reports in my monthly reporting and have never regretted that decision. Instead if I want to highlight a significant ranking increase that happened as a result of SEO I can do that by showing the business owner a visual something they will actually understand. This is where I use Bright Locals screenshots I can see historically how a SERP used to look versus how it looks now.
At the end of the day to show ROI you need to think like a business owner not a marketer. If your goals match the goals of the business owner which is usually to increase calls make sure thats what youre conveying in your monthly reporting. About Joy Hawkins Joy is the owner of the Local Search Forum LocalU and Sterling Sky a Local SEO agency in Canada the USA. She has been working in the industry since and writes for publications such as Search Engine Land and enjoys speaking regularly at marketing conferences such as MozCon LocalUSkip to content Products Moz Pro Your allinone.