Post by account_disabled on Mar 6, 2024 6:46:33 GMT
broadcast appropriate messages to improve customer satisfaction Summary Understand the different methods of customer segmentation What is segmentation Customer segmentation involves dividing your market into identifiable and actionable subsets segments These share common characteristics in terms of needs expectations demands or behavior Here is a concrete example You have a user base this is your population of individuals You segment your database according to the Gender attribute you have created two segments the female segment and the male segment Here this is the most basic segmentation we use a single attribute gender But to be effective your segmentation must use and
crossreference several attributes So by crossing gender and age Rich People Phone Number List we will obtain a slightly more precise subgroup for example men under years old The strength and efficiency of your segmentation therefore lies in the choice and combination of these attributes it is the whole art of segmentation The segmentation criteria that you will use also depend on your sector of activity and in particular the type of customers you are targeting In BC We will mainly use sociodemographic criteria gender age or age group location family situation CSP income and others In BB More firmographic criteria with the size of the company the sector of activity and others Another more modern approach to segmentation is increasingly
developing in companies behavioral segmentation This involves segmenting your customers not based on who they are sociodemographic criteria but above all based on their behavior throughout your customer journey This approach goes further and allows you to deduce the future purchasing behavior of your customers based on their past purchasing behavior Thus a customer who has already purchased one type of product will be more likely to purchase another socalled complementary product This makes it possible to offer even more precise messages Segmentation scoring and targeting whats the difference A method for integrating intelligence into your customer database segmentation is an analysis operation The goal is to understand what and who your databases
crossreference several attributes So by crossing gender and age Rich People Phone Number List we will obtain a slightly more precise subgroup for example men under years old The strength and efficiency of your segmentation therefore lies in the choice and combination of these attributes it is the whole art of segmentation The segmentation criteria that you will use also depend on your sector of activity and in particular the type of customers you are targeting In BC We will mainly use sociodemographic criteria gender age or age group location family situation CSP income and others In BB More firmographic criteria with the size of the company the sector of activity and others Another more modern approach to segmentation is increasingly
developing in companies behavioral segmentation This involves segmenting your customers not based on who they are sociodemographic criteria but above all based on their behavior throughout your customer journey This approach goes further and allows you to deduce the future purchasing behavior of your customers based on their past purchasing behavior Thus a customer who has already purchased one type of product will be more likely to purchase another socalled complementary product This makes it possible to offer even more precise messages Segmentation scoring and targeting whats the difference A method for integrating intelligence into your customer database segmentation is an analysis operation The goal is to understand what and who your databases